MANILA BROADCASTING COMPANY

MBC holds the distinction of being the pioneer broadcast institution in the Philippines. Taking over the reins of Heacock-owned KZRH following World War II, Don Manolo Elizalde had a new studio built atop the Insular Life Building on Plaza Cervantes within 40 days after Liberation. By 1949, KZRH (now known as DZRH) began broadcasting nationwide – becoming the first station to reach audiences as far north as Basco, and as far south as Jolo. Throughout the 50’s and the 60’s, it established itself as the leading news and entertainment station in the country – a distinction it holds until today.

Following the acquisition of DYRC Cebu, which evolved into Aksyon Radyo, the network expanded its reach into the FM band with DZMB (now known as 90.7 Love Radio) — later adding on 101.1 Yes-FM, Hot-FM, and more recently, 96.3 Easy Rock. With provincial partners nationwide, it also set up the Radyo Natin network, which reaches the most remote parts of the country.

In 2008, MBC began airing RHTV on television through Skycable, later switching to Dream Satellite, Cable Link and Cignal Digital Television. MBC has also ventured into special events and continues to provide radio listeners with a diverse array of activities that highlight both regional and national pride.

Today, with stations in key areas of the archipelago, MBC is able to reach out to the remote corners of the country and at the same time is heard by Filipinos overseas via the internet. It continues to be a witness to Philippine history as it unfolds, while maintaining the highest standards of broadcast excellence.

101.1 YES FM

In 1998, MBC launched a music station identifying with fun-loving Pinoys — Yes-FM. Names of the various DJs who heard on the station have captured the Filipino ability to laugh while spoofing ourselves. Today, 101.1 Yes-FM is wackier than ever, with a slew of slogans and a new array of on-air characters livening up the airwaves.

The station reaches out to radio listeners in Mega Manila, parts of Quezon, Nueva Ecija, Bataan, Zambales, Rizal Province, Bulacan, Laguna, Cavite, Batangas, Pampanga, Parts of Tarlac and Pangasinan.

101.1 YesFM was awarded the Gawad Tanglaw for 2009 as Best FM station. It continues to liven up the airwaves, and with its growing legion of fans tuning in to its frequency on the radio dial, their slogan “Automatic Yan!” truly says it all.

SALES PACKAGE CALCULATOR

YES FM 101.1 Mhz

HOW TO USE THE CALCULATOR:

1. Determine the length of radio ads, the number of times you want it aired, and the number of days your ads will be running on the station.

2. Fill in those numbers on the space provided.

3. The calculator will automatically give you the total cost and negotiated rates

» Click here for inquiries.

AFFILIATE COMPANIES:

STAR CITY

Star City is the longest-running, free-standing amusement park in the Philippines. Located within the same complex as MBC, Star City is considered the country’s all-time favorite theme park. Sprawling over 35,000 square meters, it is roughly about one-fourth the size of Hong Kong Disneyland but with the same number of rides. With a stimulating array of indoor and outdoor attractions to captivate the young and young at heart, Star City is weather-proof and fully-air conditioned, enabling the public to enjoy its facilities the whole year round.

Featuring Star Flyer – the country’s first and only inverted roller coaster as its premier thrill ride, and Snow World – a local winter wonderland to fulfill the Pinoy fantasy of seeing and touching real snow, Star City also has a laser tag arena guaranteed to provide the ultimate in live action adventure. The park also has a wide roster of shops offering toys, electronic gadgets, clothing and accessories to please the inordinate shopper. Likewise, it houses two world-class venues that feature the best live acts in the country today, the 800-seater Star Theater, and the 2,700-capacity Aliw Theater.

D’MALL (Boracay)

D’Mall is the only full-fledged shopping arcade in Boracay. Inside the complex are various eateries that offer international cuisine at very reasonable prices. Among the various stalls are those offering beach wear, clothes, accessories, and toiletries. There are also coffee shops, a supermarket, and a number of ATM machines to service the inveterate tourist.